Bill Roden: Creative Director + Writer
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Bill Roden: Creative Director + Writer
Creative Director + Writer with Agency and Brand-Side Experience
  UNRULE THE OUTDOORS I developed the marketing plan, outdoor product strategy and positioning for OtterBox outdoors. Working with Crispin, Porter + Bogusky, we launched a brand/product campaign that debuted June 1,

OTTERBOX: UNRULE THE OUTDOORS

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Bill RodenMarch 23, 2020
  CALL OF DUTY ZOMBIE LABS Gamers continually want new and inventive ways to destroy zombies. So we took them behind the scenes to uncover how Call of Duty dreams up those new and inventive ways. ROLE: Creative Di

ACTIVISION: CALL OF DUTY

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Bill RodenMarch 22, 2020
  GENERAL MILLS + HOLLYWOOD What if General Mills brands were more entertainment-forward? Lucky the Leprechaun, The Pillsbury Dough Boy, Frankenberry, Count Chocula, and Trix the Rabbit are all legendary characters wi

GENERAL MILLS: HOLLYWOOD

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Bill RodenMarch 21, 2020
  GAME OF LIFE WITH THE PRIUS C The Prius C audience is that young professional who has experienced their first promotion, garnered a raise or two as a result, and graduated to buying their first new car. We wanted to

TOYOTA: GAME OF LIFE

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Bill RodenMarch 20, 2020
  LIFEPROOF'S DEFY BRAND Lifeproof is all about defying the elements so we thought a natural extension is to showcase how our marquee bench of influencers defy the odds to achieve greatness. ROLE: Creative Director

LIFEPROOF: DEFY

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Bill RodenMarch 18, 2020
  COCA-COLA'S HAPPY CYCLE A Coke used to cost 5-cents. But what if a 12-oz Coke cost 140 calories? See how we challenged people to, “Earn Their Coke.” ROLE: Creative Director / copywriter FOR: Coca-Cola, Wieden +

COCA-COLA: HAPPY CYCLE

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Bill RodenMarch 17, 2020
  SOCIAL CONFIGURATOR FOR THE PRIUS C The world’s first and only video-based social car configurator on YouTube. • One Show Finalist 2013 ROLE: Group Creative Director / concept / writer FOR: Toyota, Saatchi &

TOYOTA: PRIUS C SOCIAL CONFIGURATOR

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Bill RodenMarch 16, 2020
  VW JETTA TDI RACING SERIES We launched the new diesel-powered Jetta TDI the year hybrids were dominating our audiences’ consideration set. The good news was that hybrids were boring to drive even though they were env

VW: JETTA TDI

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Bill RodenMarch 15, 2020
  OTTERBOX FOUNDER'S STORY A strong founder’s story is an important asset in that appeals to outdoor audiences’ hearts and minds. Rather than tell Curt Richardson’s story of how he created OtterBox in our words, we tho

OTTERBOX: FOUNDER’S STORY

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Bill RodenMarch 14, 2020
  TOYOTA YARIS "YOUR DUNGEON MY DRAGON" We partnered with MSN to create an online show, “Your Dungeon My Dragon” to reach the elusive young Toyota Yaris driver. Written by Adam de la Pena of Crank Yankers fame, we work

TOYOTA: YOUR DUNGEON MY DRAGON

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Bill RodenMarch 13, 2020
  GARLANDJACKS.COM Just about every BBQ sauce brand leans into a heritage story. Many are completely fabricated in the hopes that consumers will fall for their manufactured tale. So we leaned into this category trope b

KRAFT: GARLANDJACKS.COM

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Bill RodenMarch 12, 2020
  GARLAND JACK'S SECRET SIX SAUCE This was a relaunch of Kraft’s Garland Jack’s BBQ sauce. We tossed out the TV spots with “traditional cowboy recipe” poetry. Instead, we ran a summer tour event that brought the new se

KRAFT: GARLAND JACK’S

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Bill RodenMarch 11, 2020
  WHAT THE PEOPLE WANT We relaunched VW’s global “Das Auto” tagline across America through a massive integrated campaign that leaned on VW’s legacy of building cars people want versus cars they prefer to sell. • Volks

VW: WHAT THE PEOPLE WANT

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Bill RodenMarch 10, 2020
  ROUTON BOOM / BABYMAKER 3000 Can a minivan actually be so cool that people have children in order to justify its purchase? We think so. And we had a lot of fun creating a movement aimed at curbing this potential beha

VW: ROUTON BOOM

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Bill RodenMarch 9, 2020
  MICROSOFT WINDOWS PHONE The fanboy arms race between Apple and Samsung grew to a feverish pitch the year Microsoft introduced their entry into the fray. Yet it was the most feature-rich phone in the game. So we decid

MICROSOFT: WINDOWS PHONE

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Bill RodenMarch 8, 2020
  RED STICK STAREDOWN Popeye’s Chicken and their farmers took their time to pick the perfect Red Stick peppers for their new spicy entree'. We asked ourselves, does our consumer have same patience and commitment to wai

POPEYE’S: RED STICK STAREDOWN

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Bill RodenMarch 7, 2020
  DOMINO'S KNOCK BOX Domino’s home delivery is fast and delicious. But what if you want to enjoy Domino’s delivery while you’re out and about, and don’t have an exact address? With the Domino’s Knock Box, a pizza callb

DOMINO’S: KNOCK BOX

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Bill RodenMarch 6, 2020
  DURA ACE WHEEL PRODUCT LAUNCH Product-centric campaign for Shimano’s move into wheelset design and manufacturing. ROLE: Creative Director / Copywriter FOR: Shimano, Crispin, Porter + Bogusky

SHIMANO: DURA ACE

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Bill RodenMarch 5, 2020

THANKS FOR VISITING